I base my design principles on simplicity and functionality. Design should not get in the way of content, it should enhance the experience. Appropriate colors, typography and layouts are crucial for a professional, successful design.
I also design logos, business cards, flash animations and short videos. I love collecting fonts, reading photoshop tutorials and taking photographs. If I'm staring at an advertisement, I'm probably trying to guess the font used. Seeing the word 'vector' makes me happy. I am a proud design geek. Send me back to the top!